GEOSPATIAL DIVISION

Google Maps and location intelligence deliver ROI for retail

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Competition for shoppers’ attention — and their wallets — is getting fiercer, and retailers are leveraging the latest tactics and technologies to avoid being left behind. Implementing location intelligence is one essential retail business practice that is attracting increasing attention.
 
In this webinar, we discuss how Google Maps provides valuable location intelligence services that boost retail and e-commerce business performance. The webinar covers a variety of use cases and applications that improve the customer experience, streamline operations, and optimize logistics. It also shows the documented value and return on investment (ROI) that location technologies provide in retail.
 
The webinar is presented by Google’s Ben Waltzer, retail lead for Google Maps Platform, and Michael Terner and Andrew Goodwin from the Hexagon Google Maps team.
 
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